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Assessing the Army
Your biggest challenge isn´t your product... it´s your people
Most business owners prioritize pricing, marketing, or technology, often overlooking the critical component that drives success: the team. If your sales strategy isn’t converting, if your front desk lacks energy, or if your culture feels fractured, it’s time to conduct a business assessment and Assess the Army! This system is designed to diagnose, correct, and optimize the human side of your business for better team optimization.
Choose Your Tier
Focus: Kickstarting your sales engine and energizing your team through effective business assessment.
In Tier 1, we work hands-on with your staff to spark momentum. Whether you're launching a new studio or trying to revive a struggling location, this program is designed to lay the foundation for a robust sales strategy that ensures consistent performance and team optimization.
We don’t just train — we activate. Our goal is to get your people moving with clarity, energy, and purpose.
What we do in IGNITE:
Sales Intro Training – We equip your team with proven tools, scripts, and structure to engage, convert, and follow up effectively.
On-site or Virtual Coaching – Real-time sessions that observe, correct, and inspire better interactions for optimized team performance.
Phone Support – Continuous check-ins to resolve issues, reinforce tactics, and answer critical questions.
If you need your team to start acting like a unit, not just a group of individuals, Tier 1 is your ignition point.
Objective: Build structure, consistency, and trainer alignment.
Tier 2 is designed for businesses ready to move from reactive to intentional. After igniting momentum in Tier 1, this stage focuses on operational clarity, team optimization, and enhancing the client experience through effective sales strategies.
This is where growth meets process.
Includes:
Everything in Tier 1 – Training, coaching, and tactical support
Custom email marketing setup – Automated sequences to engage leads and members
Task & operations templates – Daily checklists, front desk prompts, and lead follow-up guides
We aim to create rhythm, visibility, and ownership through a comprehensive business assessment.
If you're looking for monthly growth and long-term stability, this is your next step.
Objective: Scale sustainably through structure, data, and strategic execution.
Tier 3 is where short-term wins evolve into long-term transformation. Designed for business owners ready to expand, this level provides full access to FSX’s strategic tools, along with a comprehensive business assessment to ensure alignment with your goals.
This is not just consulting — it's an embedded partnership.
Includes:
Everything in Tier 1 & 2
Full access to Data, Reporting & Sales Execution services, enhancing your sales strategy for maximum impact.
Monthly check-ins – Strategic alignment and KPI reviews to optimize your team's performance.
Campaign & scalability planning – Offers, referrals, and local initiatives to drive growth.
At this stage, we don’t just support — we co-steer your business, ensuring your team, tactics, and tools are aligned for domination. If you’re serious about sustainable growth, Tier 3 is where you stop reacting and start leading.
Assessing the Army is tailored for fitness business owners who are ready to lead with structure rather than guesswork. Whether you're just starting, feeling stuck, or scaling up, this business assessment system meets you where you are and propels you forward.
This is for:
- New or struggling gyms and studios
- Teams that require direction, tools, and a solid sales strategy to stop spinning their wheels and start performing.
- Franchises aiming for consistent, sustainable growth
- Locations looking to align people, processes, and products for dependable monthly gains and long-term retention.
- Owners who desire structure, performance, and real accountability
- Leaders who are tired of reacting and are ready to build disciplined teams through team optimization, implement optimized systems, and create a scalable path to growth.